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Cool Ways to Increase Retention in Games

Hook, line and sinker – the tricks of the trade!

Retention is the Name of the Game

Of all the metrics out there in the gaming world, retention ranks atop the pile. Retention can keep a game alive for decades, and it is the ideal way to generate ongoing revenue streams. In the competitive online gaming arena, various design hooks have been employed to captivate the attention of players and to maximize retention. Kicking off proceedings is maximum immersion from the get-go. All games need to be captivating and exciting from the moment the user logs in and starts playing. If the game appears to be boring, slow, or unavailable off-line, users may be turned off. You never get a second chance to make a good first impression as the old saying goes.

Keep the Player Informed About What’s Going On

While the games are in progress, all knowledge gaps should be filled in. Gamers are always curious about what’s coming up next, and there are many inventive ways to keep that curiosity piqued. One of the best ways to do this is by delaying feedback. All good things come to people who wait, and from a game design perspective plenty of intrigue is generated when feedback is a little slow in coming. A great way to get players excited about a game, and therefore to generate higher retention levels is through a rewards program. Many reward progress investment options are available to players, a good example for that is Wink Bingo Bonus Wheel. Players are always rewarded with the Wink Wheel. Every time a deposit is made, the wheel is spun and a bonus is delivered. The bonus can be used for bingo games but you can also land bonus money for playing slots, and that is feature that helps the players come back again and again. Since it’s not a once-off bonus, players get to enjoy it every time they make a deposit. This boosts retention and player loyalty.

Always be available to players

Accessible customer support always boosts user retention. When players can interact with their game providers, customer support agents or chat hosts, the immediate effect is increased retention. Players enjoy rapid responses and lots of communication with their game providers. Once concerns have been addressed players instantly develop a rapport with the game provider. Players also enjoy being kept in the loop about the latest bonuses and promotional offers, new games, or other attractions on deck.

From this perspective, video retargeting is highly effective. This is personalized communication geared towards a user based on his or her prior gameplay. It is the ultimate re-engagement practice and a superb retention strategy to adopt. If a user has not completed certain components of a game, or played through various levels, re-engagement can entice the user back into the fold for more fun-filled excitement.

Maximize the user experience

With online gaming, it’s all about entertainment. Players want maximum bang for their buck when they’re playing for real money. In free play games, players want to maximize their experience with the best attractions on the market. Whether the player is engaged in MMORPG games, slots games, bingo games or traditional casino games – the user experience is paramount. To this end, limited time in-game events can be offered to boost retention numbers. New formats, enhanced attractions, incentivized user actions and the like can really enhance the gaming experience and keep users coming back for more time and again.