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G2E Asia 2018

Glyn Thomas chats to Josephine Lee, Chief Operating Officer, Reed Exhibitions, Greater China

What can visitors expect to see at G2E Asia in May? What sectors of the industry are showing signs of expansion with regards to exhibitor representation at G2E Asia? 
G2E Asia 2018 will feature an exclusive focus on key industry segments across its interactive show floor. 
The new Digital Content & Technology section at G2E Asia will be the center of Asia’s gaming technology community for bingo, casino, lottery, mobile and social gaming. It offers networking and learning opportunities for Gaming elites to establish new contacts and to discover innovative ideas and insights into the latest industry regulatory developments. 
The Asia Lottery Expo & Forum offers a unique and unrivalled opportunity for professionals of all tiers to meet the leaders of Asia-Pacific’s fast-growing lottery industry. The expo and forums combine to deliver a business, learning and networking platform exclusively designed for lottery professionals including operators, government and regulatory representatives, industry executives and experts. 
Additional return highlights will also include the Parts and Components Pavilion, Asia’s first and only trade platform dedicated to showcasing the parts and components of the electronic gaming machine manufacturing industry, and Integrated Resorts Experience, the region’s first-ever event to centralize sourcing of new IR products, technologies and services that drive revenue and value from non-gaming sources. 
Have you a G2E Asia App to assist visitors with planning their schedule for attending conferences and locating booths on the exhibition floor? 
The G2E Asia Mobile App is a great tool that streamlines the on-site experience and facilitates business meetings, including support for: 
• Networking – Enable messages and meeting requests functions to facilitate networking opportunities for buyers and exhibitors. 
• Discovering Exhibitors – Browse the exhibitor directory anyway you choose: sort by alphabetical order, exhibitor type and country. Add desired exhibitors or products to favorite list, take notes and mark them on the floor plan. 
• Exploring an Interactive Floor Plan – A smart map to guide visitors to any desired booth. See the show layout, find route and save your navigation route before the show. 
• Learning about New Products – Visitors scan the QR code of their interested exhibitors or new products with G2E Asia Mobile App, with an added option to place their “Like” or “Favorite”. The “Like” reflects the “New Product Hot Hits” with live rankings right on the show floor. Hot Hit boards are installed in convenient locations around the halls to display the top ten products scanned the most by visitors through the show’s mobile app. The exciting visuals and product highlights generate additional buzz across the show floor.
Networking is also an important factor when considering attending exhibitions. Can you provide our readership with details of the evening entertainment and events? 
G2E Asia delivers an unmatched variety of value-added networking opportunities found nowhere else in Asia. Its on-site activities target different segments, levels and interests, while providing participants an optimal atmosphere to make new connections, conduct business and learn the latest and upcoming global industry trends. 
Segmented Industry Networking Events is a series of small interactive activities that targets different job functions. Table Games Networking Cocktail, Slots Networking Cocktail, Digital Content & Technology Networking Cocktail, Lottery Networking Cocktail and the new Gaming Investment Networking Cocktail will be on offer each afternoon at G2E Asia Bar throughout the three-day show period. These offerings are designed to sustain the industry relevancy and interests of the respective segments’ professionals. 
Gaming Investment Networking, or “Gin” Cocktail, is this year’s newest segmented industry offering. It will provide a tailored networking platform for companies to present exciting new projects to investors. 
How is the line-up of speakers at the conference shaping up, and can we have an insight into the leading topics being presented and speakers at this year’s seminars? 
Operators shared their needs and interests in G2E Asia conference, and we listened! The program will address: gaming innovation, integrated resort technologies and solutions and “the future” of our industry’s needs. G2E Asia 2018 conference’s daily themes over the three days will be: 
• The Future of Gaming 
• The Future of Integrated Resorts 
• The Future of Digital Content & Technology 
Stay tuned for the official program and keynote speaker announcements! Visit www.G2EAsia.com frequently for updates. 
For companies considering exhibiting is there still time to organize a booth? 
G2E Asia is at 95% booked up. We are welcoming new exhibitors especially on new segments. If exhibitors are interested to participate in G2E Asia 2018, please contact Vera Ng on Vera.Ng@reedexpo. com.hk for exhibit detail. 
Is there anything else you would like to add? 
Mark the dates for attending G2E Asia 2018 on May 15-17 at the Venetian Macao.
Josephine Lee Biography 
Josephine Lee, Chief Operating Officer of Reed Exhibitions Greater China, was born in Hong Kong and has been working in the exhibition industry for 20 years. Since joining Reed in 1998, she has distinguished herself by winning four major awards - the Export Division President Award (2000); the Reed Chairman’s Award (2001 & 2009) and the Reed China President’s Award (2005). 
Her dynamic leadership has also seen her spearhead the restructuring of the Export Division in Australia; develop outbound business in Asia and establish Reed offices in Beijing, Shanghai and Shenzhen (in 2002, 2003 and 2012 respectively). Today, in addition to Sales and Marketing responsibilities, she will oversee Reed Greater China’s entire portfolio of events, as well as the Operations Team.