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Audio Branding

Peter White chats to recording artist Willie Wilcox about the science behind audio branding in the slot machine world

Willie Wilcox principal member of the group “Utopia” with Todd Rundgren travelled the “long and winding road” to Scientific Games and the casino gaming industry.

The veteran songwriter and artist worked with a veritable Who’s Who of musical greats, from Ringo Starr to Mick Jagger. Another skillset that comes invaluable these days is a stint at NBC composing theme music for shows on its cable-TV channels, covering everything from The Sci-Fi Channel to Wall Street.” He was the senior audio director at Bally Technologies when it was subsumed by Scientific Games, where he most recently crafted his melodies.

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