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Taking a Land Based Casino Online by Robert Brassia


With the recent lock down of land-based casinos all over the world, the search for alternative revenue streams intensified. People and businesses as well mostly like to stick to what they know or what they think they know, so they search for these revenue sources in gaming alternatives such as

online casino, sportsbook, lottery and all other online products that have to do with gambling. We at Sense 4 Gaming in the past 2 months have had quite a few inquiries and requests from land-based operations to investigate ways their business could be taken online. Most casinos have a very simplistic approach to this, thinking, that it’s an instant money maker and anyone can do it. In fact, land-based casino management mostly think of the online world as a light version of themselves, kind of like a little brother. The truth as always is a bit more complicated.

That little brother has been growing fast in the past years, has developed his own distinct personality and traits, thus relating to him and understanding him is not as simple anymore as you would think. So, how do we bring these estranged brothers closer together and eventually make them work in unison for the family business.


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