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Which features help new casinos compete with more established ones?

There are many ways people like to stay busy in their spare time, but online casino gaming is arguably the fastest growing. From Europe to North America, Africa and Asia, this is an industry which is really taking off. With a projected market size of more than $70bn by the close of this year, it is clear how large the demand for fun casino games online is. If you have not yet discovered what this way of relaxing offers though, you might wonder why so many people love it.

The simple truth is that there are many reasons why playing this type of game over the internet has taken off. There is no doubt that more countries around the world now find casino gaming acceptable and that changing attitudes have removed the previous stigma iGaming might have suffered from. There is also the excitement that online gaming offers and the increased access more people around the planet now have to the internet.

One of the biggest reasons for iGaming’s popularity though is the choice of safe online casinos to play at. There are always new online casinos, and this means you should have no trouble finding the best casino experience. The greatest new sites springing up to play at are full of new features and the latest gamification tech to wow players with.

It is not always easy for new platforms to attract players though, with so many well-established brands dominating the scene. The key for new casinos is to find ways to stand out from the top names and attract players. But what features do they most commonly use to do this?

Awesome casino bonuses

There is no doubt that new iGaming sites offer bonus offers as one way to stand out from better known providers. This is simply because these kinds of promotions can be set up in an endless variety of ways. As a result, new casino sites can structure their bonuses to be distinct from competitors.

From something like the amount of bonus spins to low wagering requirements, new platforms can really catch people’s attention. All new providers will also focus on the promotions they run for existing players. From loyalty programs to regular cash giveaways, this helps them to hang onto players once they have signed up.

Payment methods key 

Some new online casinos will also put a great deal of emphasis on the payment methods they make available. This is a great way to challenge better-known brands for the attention of players and to stand out. By offering the very latest secure ways to fund your account (such as cryptocurrency), the freshest casinos give people something different to consider.

Choice of games and developers

New platforms realize how important the variety of games is. This, in turn, results in them putting great effort into offering a large selection of games, which helps them not only compete with but also stand out from bigger names. This could cause new sites to look at carrying unusual games which are hard to find elsewhere or titles from newer studios which bigger brands might not offer. Of course, new platforms will also usually choose well-known game studios, such as NetEnt for slots, to partner with too. This helps to build trust with the public and show people that they have fair casino games to try.

Mobile-friendly design

Reports suggest that mobile gaming revenue around the US in 2020 came in north of $10bn. The popularity of mobile play is also high around the rest of the world. New casinos online have quickly realized this and made it a key feature they use to stand out from the crowd. By giving the growing number of mobile players top-class apps and optimized websites to play on, they deliver a truly awesome experience. This might not always be the same for older, bigger platforms who might not have invested the same resources into mobile gaming.

New kids on the block can teach old dog’s new tricks

Whether it is the opening of Codere online casino in Argentina or the raft of other providers launching globally, it is clear how big the online casino market is right now. The great news is that this means there are now lots of safe, secure and fun places to game at over the internet. This has also created room for casino news sites to operate and provide players with the latest information about the industry. This has led to the market becoming saturated with iGaming providers, all of whom are chasing the same audience. With this in mind, it is clear that new platforms must stand out and be different from existing ones when launching. While there are many ways to achieve this, the ones within the list above are some of the top ones to be aware of.