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AGEM delivers major boost for ICE London 2022

In a further sign that the international gaming industry has its sights firmly set on ICE London 2022, the Association of Gaming Equipment Manufacturers (AGEM) – whose membership of leading gaming suppliers stands at an all-time high of 190 organisations – has endorsed the February 2022 event..


Image: Markus Prater Director, AGEM

Marcus Prater, Executive Director at AGEM, confirmed: “We look forward to when we can gather again in person, and the February 2022 timeframe gives us reason to be hopeful for the benefit of both suppliers and operators who want to come to London and see the gaming industry on full display at ExCeL.

“AGEM and our member companies appreciate the regular communications from Clarion Events on the ICE show and recognise the extreme difficulty of trying to manage the organisation of such a large and important event during this pandemic.”

Stuart Hunter, Managing Director of Clarion Gaming, said: “The endorsement from such an influential and respected organisation which has 190 members is a major boost as we work with all of our stakeholders, not least the venue owners and public health authorities, towards February 2022. We are being extremely diligent in every aspect of our planning in order to deliver a safe, productive and enjoyable return of what is the industry’s most important and popular business-to-business event.”

AGEM is the latest organisation to endorse the February return of ICE London (1-3 February 2022) and reflects the overwhelming support from ICE exhibitors which has seen over 90% of the expo already committed for 2022.