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Aristocrat Partners with Inspired Entertainment to Deliver Aristocrat Game Content to More EMEA Markets


London and New York, 5th February 2020: Aristocrat Technologies Europe Ltd has signed a licensing agreement with Inspired Entertainment, Inc. (NASDAQ: INSE), that will see Aristocrat game content offered in a number of European market segments.


Under the deal, Aristocrat will supply game kits for deployment on Inspired’s terminals in the video lottery market in Greece, the comma 6B market in Italy and the B3 market in the United Kingdom; all markets in which Aristocrat does not currently compete and in which Inspired has a growing footprint. 


Matt Primmer, Aristocrat’s Chief Product Officer, Land Based said, “We are excited to be partnering with Inspired to bring our globally renowned gaming content to more customers and players in more market segments across Europe.  This agreement expands Aristocrat’s growth opportunities in certain EMEA market segments and provides another channel for the monetisation of our powerful game content.  We look forward to working with Inspired to deliver benefits for our businesses, players and customers in these markets going forward.”


Brooks Pierce, Inspired’s President and Chief Operating Officer said, “These particular geographies have very high barriers to entry. As a leading provider with more than 33,000 machines on an open server-based gaming platform that offers seamless integration of third party content, we are thrilled to add Aristocrat's iconic titles to our content portfolio, bringing to our customers unparalleled diversity from popular industry games."