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Codere challenges its customers in the run-up to the European Championship and Copa America

Madrid, June 2, 2021 - Codere is launching two campaigns for the big soccer events of the summer season: the European Championship and the America's Cup, inviting soccer fans to participate in a big "pool" with prizes of up to one million euros, in which they will have to guess which teams will advance to the next round. 

During both competitions, the company will offer a better gaming experience by making betting more "uncomplicated". To do so, it will offer in its app the statistics of each match, thus increasing the possibilities of guessing the soccer predictions. 
For Carlos González de las Cuevas, Head of Marketing at Codere Apuestas, "with our statistics service, we increase and improve the gaming experience for our bettors, and together with our easy-to-unlock welcome bonus, our attractive promotions, deposits through Bizum and instant cashouts at any of our locations, we make Codere the most trusted bookmaker for players".
For the European Championship, the company is launching today "Codere's Million", a series of three spots that humorously and freshly present the successful business of the hairdresser to the stars of the game, Philip Le Millone. 
The campaign, developed by the agency Shackleton, will be broadcast on television, online, social networks and through the main sports radio programs and its own media. 
The announced promotion will reward customers who guess the order of classification of the groups and the winners of the crossings.
For the America's Cup, the campaign will once again feature the Colombian host, Carlos Valderrama (Pibe), who will star in the series of "Codere's Billion" spots. 
Players who register until June 13, just before the first match is played, will be able to participate in the campaign and will have to try to guess the teams that move on to the next phase in the correct order, as well as the winner of each match, up to the champion. To win the prize of one billion pesos in Freebets, they must also guess the number of goals that will be scored during the championship.
The campaign is completed with other ads, which will recall the best national soccer of the 80's and 90's with dynamism and with the king of urban champeta, Kevin Florez. 
Access the campaigns here: