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Codere, closer to the customer with Salesforce

Madrid, October 3, 2022.- Nueva Codere, a leading multinational in the private gaming sector, continues to improve its relationship with the client, this time with the help of Salesforce.

The company, immersed in a process of commercial transformation to reinforce customer management, has begun the implementation of the 'Marketing Cloud' module, a multi-channel CRM solution that allows knowing customers (B2C) and partners (B2B), and that multiplies the company's marketing capabilities.
In the words of Leonardo Desentis, Marketing Director of Codere Latam, “we are excited to continue strengthening the relationship with our customers. With Salesforce, we take another step in the quality of our service, incorporating tools to get to know our customers better, optimize our relationship and adapt to their demands. In this way we will be able to improve the results of our Marketing initiatives, taking advantage of the benefits provided by the use of technology, with a combined management of digital and physical channels”.
This project, which allows the gathering and analysis of relevant information for the best relationship with the client, was launched in a first phase in Mexico, to later be extended in terms of functionality, capabilities and geographies to its global reach.
In this way, Codere remains true to its commitment to offer the best experience to its customers, with the best guarantees and efficiency.
About Codere
Codere is a leading international gaming operator, with a presence in seven countries in Europe – Spain and Italy – and Latin America – Argentina, Mexico, Panama, Colombia and Uruguay-, which operates gaming machines, bingo stalls and terminals omnichannel sports betting, both through the online channel and through points of sale that include game rooms, arcades, bars, betting rooms and racetracks.
Codere with responsible gaming
Codere is firmly committed to developing a gaming offer with all the guarantees for the user, and to this end it carries out its activity by implementing the best responsible gaming practices, promoting transparency and promoting public policies that favor user guarantees, ensure the protection of vulnerable groups and ensure the sustainability of the industry.