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"Football is uncomplicated, like Codere"

Madrid, September 8, 2020. - Codere has just presented Soccer is uncomplicated, as Codere; a campaign of international scope developed by Shackleton that inaugurates a new positioning of the brand on the idea of the ease and security of its sports betting offer, with the objective of being relevant and differentiating in a very saturated category, as is the game.

The campaign is based on Codere's new strategic definition, which the company has been working on for the last few months and which positions it as the bookmaker where it is easier to have fun, bet or get paid. In this way, communication will be leveraged on the differences that make betting at Codere totally "uncomplicated":

  • Simpler collection system: cash and instantly.
  • Simple promotions.
  • Easy to use app.

In addition, the campaign highlights Codere's status as an official sponsor of the Real Madrid Football Club and highlights the brand attributes, its promotions and the codes of the sport that allow it to connect with the insights of the gambler, using humor as a resource to differentiate.

  • Humor and sport, the allies of the campaign 

The first phase of the campaign, which starts this Tuesday, revolves around several spots that use soccer as an analogy and in a humorous way reflect the facilities that the bookmaker offers to its users. Three pieces will be broadcast in Spain: "Piscinazo", "Solo" and "Patatal", and in Mexico "Clavado" and "Solo" in this first phase, although another two spots will be launched at the end of September. 

The campaign also has four other spots: three on the casino, which will also be launched this week: "Quiero carta", "Avance" and "No va más", and another starring the Real Madrid players, which will be broadcast soon

For Carlos González de las Cuevas, head of Marketing at Codere Apuestas, "the important thing about the campaign is to decomplicate the idea of sports betting and present it as a simple, safe leisure alternative with the greatest guarantees for the user. In addition, unquestionably, soccer joins in a natural way to the values of emotion and fair play that the company shares". 

Soccer is uncomplicated, as Codere is composed by seven TV spots, four radio slots, a wide plan of mentions in the main radio and television sport programs and an exhaustive plan of digital media. 

About Codere
Codere is a gaming operator, an international reference, with presence in seven countries in Europe - Spain and Italy - and Latin America - Argentina, Mexico, Panama, Colombia and Uruguay -, which operates more than 55,500 machines, nearly 30,000 bingo stations and 8,500 sports betting terminals in Latin America, Spain and Italy through points of sale that include 148 gaming rooms, 1,200 arcades, nearly 9,200 bars, 245 betting rooms and four racetracks. The company also develops online gaming. www.grupocodere.com