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GambleAware launches two new initiatives to raise awareness of its Safer Gambling Campaign and the National Gambling Treatment Service

London, 8 July 2020: This week, GambleAware has launched a new burst of activity for its Safer Gambling Campaign, Bet Regret and for the National Gambling Treatment Service.

Safer Gambling Campaign

With the return of football, the charity has launched a new campaign to make sports bettors aware of the risks of impulsive betting.

Over the next six weeks, a total of 92 games are scheduled to be played and with so much football coming our way, the campaign encourages people to think twice and avoid #BetRegret, by emphasising how easy it can be to make impulsive bets.

The new digital campaign features ex-England goalkeeper David James and will run across Sky’s YouTube channel and Twitter page, alongside other digital platforms.

Content can be viewed here.

National Gambling Treatment Service

This week GambleAware launched new advertising content, which will run on radio, digital platforms and in national and regional press throughout July and August, to raise awareness of the National Gambling Treatment Service.

The campaign, titled: ‘Start to regain control’, focuses on the all-consuming nature of gambling with the inclusion of the line “when you’re there, but not there”.  The content draws upon the insight that people with gambling problems feel disconnected from their family and friends and is based on promoting confidence that treatment is easy to access and will help them overcome their struggles with gambling.

The new activity, which is targeted at men aged 25-54 years old, with a specific focus on men aged 25-34 years, aims to:

  • Signpost people to the National Gambling Treatment Service and build awareness of the 24-hour National Gambling Helpline. 
  • Increase awareness of the support that is available to help moderate risky gambling behaviour and to treat problem gambling behaviour.
  • Increase knowledge of the signs that someone may be suffering form gambling related harms. 

The National Gambling Treatment Service campaign seeks to promote self-referrals amongst those who are at high risk of, or are currently experiencing, gambling disorder by directing them to the National Gambling Helpline and online support at BeGambleAware.org. 

The National Gambling Treatment Service works with, and alongside, the National Health Service. It is free at the point of delivery, provides telephone, online and face-to-face treatment for individuals and groups, across Great Britain. Self-referrals through the 24/7 National Gambling Helpline are the main route for accessing the treatment, which is provided by a network of NHS trusts and voluntary sector organisations.