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iGB Affiliate Conference features 13 business-centric streams delivered by industry thought-leaders

Affiliates attending April’s iGB Affiliate London will have the opportunity to participate in a total of 13 Conference Streams delivered across two days by some of the industry’s leading authorities.

The iGB Conference includes sessions dedicated to the 2022 Fifa World Cup, Geo/Vertical market segmentation, SEO Disasters, Social Media Branding and Design, International Digital Marketing and Localisation, Mobile Marketing in the US, Responsible Gambling, Best Practice, App Store Optimisation, Casino Live-Streaming and a panel session dedicated to the development of the affiliate sector in the United States.

Naomi Barton, Portfolio Director with responsibility for the iGB brand, believes the strong Conference programme represents an important dimension to the iGB Affiliate London experience. She stated: “The team has worked in partnership with the sector to put together an agenda that focuses on the key industry topics. There are all business-centric issues and the content has been curated to leave delegates better equipped to maximise on the opportunities whether they be how to develop search focussed strategies to capitalise on the flurry of activity driven by major sporting events such as the 2022 Fifa World Cup or the rise of mobile betting in the United States and how to market to multiple states following guidelines and regulatory requirements across regional borders.”

She added: “We will also be exploring the new set of best practice standards developed by the industry for the industry with the aim of optimising business opportunities, reducing costs, improving transparency and building trust between affiliates and operators. The stream, introduced by Oscar Karlsten, Chief Operating Officer at Raketech will provide an opportunity to hear from representatives of the affiliate companies behind the standard, the affiliate software providers that helped create it, and an operator which supports it.”

The Conference programme is contributing to the appeal of the iGB Affiliate brand which is returning to ExCeL London after a two-year absence. All of the metrics point to a successful edition with the show 28 percent bigger compared to 2020, comprising 160 exhibitors occupying 6,265 sqm of net floor space.

“The level of investment we are seeing for April’s iGB Affiliate London indicates that the sector is in a strong growth phase” confirmed Naomi Barton. “The shows that we ran last September in Amsterdam, were really well-received by the igaming and affiliate communities, and the success of those events and in particular, the business that they generated after what was a two-year absence for igaming events, has led to many of those new-to-market companies looking ahead to iGB Affiliate London as their next key event touchpoint, and signing up to participate. What this means for attendees, is that they will meet and network with many new faces with new business and lead generation opportunities to explore.”

Industry thought leaders participating in the iGB Affiliate Conference include: Erica Anderson, Director of Marketing, Income Access; Joshua Pizzie, Director of Commercial, Better Collective; Cristina Niculae, CEO, Interactive Gaming Group; James Kelly, Search Marketing Director, Blueclaw; Steve Lee, Creative Director, Digital Footprints; Kasper Szymanski, Founder SearchBrothers.com; Martin Calvert, Marketing Director, ics-digital LLP; Oscar Karlsten, Chief Operating Officer, Raketech; Corey Padveen, Partner, t2 Marketing International; Ryan Henderson, Head of Affiliates, Kindred Group; Allan Stone, CEO Intelitics and Dom Celica, Search Marketing Director at Blueclaw.

iGB Affiliate London event (13 – 14 April) connects affiliates to a 360-degree experience of igaming via networking and business lead-generation opportunities, content and learning. To register visit:https://london.igbaffiliate.com ICE London (12-14 April 2022, ExCeL London) is the biggest b2b gambling industry event in the world and features games creators, distributors, operators, retailers, trade associations, strategic bodies and regulators. To register visit: www.icelondon.uk.com. For more information on the ICE VOX Conference (11 – 13 April), incorporating the World Regulatory Briefing and the International Casino Conference visit: https://www.icelondon.uk.com/ice-vox