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iGB Affiliate London ranks in top 5% of UK b2b events

The 2023 edition of iGB Affiliate London has been ranked amongst the top 5% of UK trade events, according to research conducted by Explori, the specialist exhibition consultants.

Using the Net Promoter Score (NPS) methodology which measures the willingness to recommend an event to peers and colleagues, iGB Affiliate London ’23 achieved an NPS of +61 (+51 in 2022) and an exhibitor satisfaction score of + 62 (+42 in 2022). Both represent the highest scores recorded in the event’s history.

Image: Raluca Turtica, PR Manager, Mate Affiliates

Confirming the ranking Naomi Barton, Portfolio Director responsible for the iGB brand said: “NPS is used by event organisers to gauge satisfaction levels across the stakeholder community. It asks attendees and exhibitors based exclusively on their at-show experience whether they would recommend attending the event to peers and colleagues. The number of Detractors is subtracted from the number of Promoters giving an NPS which can be in either positive or negative territory. The Net Promoter Score measures the here and now as opposed to historical experience or brand reputation which is why it is so relevant to brands like ours that are committed to following a programme of continuous improvement.”


She added: “Although the NPS scores represent a major endorsement of the experience the team worked so diligently to deliver I’m pleased the research has also identified areas in which we can improve the experience for our customers. Our focus is on delivering those enhancements both for July’s edition of iGB Live! in Amsterdam and iGB Affiliate London in February 2024. I am grateful to our research sample for suggesting how and where we can make improvements.”


Reflecting on the main highlights of being a part of the iGB Affiliate London experience, Raluca Turtica, PR Manager at show exhibitor Mate Affiliates said: “The iGaming industry is a rapidly growing and highly competitive sector. Events like iGB Affiliate London are crucial for businesses in the industry to stay updated on the latest trends, network with potential partners and clients, and showcase their offerings to a wider audience. I personally recognise the importance of leveraging iGB Affiliate London to build our brand, connect with industry leaders, and gain valuable insights into emerging technologies and market trends.”


“Internationalism is key and I believe that the diversity of perspectives and experiences represented at iGB Affiliate London contributed to what were meaningful and productive discussions on business opportunities and challenges. We were thrilled to be part of such a dynamic and engaging event, and were particularly impressed by the high level of engagement and enthusiasm.


iGB Affiliate London 2023 succeeded in breaking records across the board with more attendees travelling from more countries than at any time in the event’s history. The number of unique show visitors totalled 5,763, a 40% uplift on the April 2022 edition (4,116) and 19% ahead of 2020 (4,844) - the last edition of iGB Affiliate London to take place prior to Covid. The number of visitor attends which measures return visits, totalled 7,176. The brand’s impressive international credentials were also in evidence with visitors travelling to the show from a record 101 nations. 

Date of Published News: 27th Ap[ril 2023