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ITV and tombola work together on I’m A Celebrity for the sixth year running

Six years of partnership between the two businesses means they have a great relationship. Jason Spencer, ITV Business Development Director, said: “For good reason, I'm A Celebrity... Get Me Out Of Here! is a key part of ITV's entertainment scheduling and we’re delighted not only to be returning to the Australian jungle but also that tombola is partnering with us once again as the show’s headline sponsor. We're very excited to be working with the team at tombola to build on our ongoing partnership and look forward to activating the brand around this year's show."


Dawn Howe, Head of Marketing at tombola, commented on the partnership: 

“This isn’t just a sponsorship partnership. To fully activate this sponsorship, we launch new games, improve customer journeys and we make sure the website is robust enough to handle the additional traffic volumes — so the sponsorship touches every department. It’s great to recognise the hard work that everyone puts in. It’s a celebration and a thank you to the staff at the same time.

“We last did a launch event for I’m A Celebrity… Get Me Out Of Here! in 2017, which was the very first year of our sponsorship. Now, six years in, we have a lot of new starters (and, of course, we had covid in between) so we’re keen to showcase this huge sponsorship deal by bringing it to life.”

To celebrate this partnership, employees and key stakeholders from ITV were treated to an exclusive launch party. The tombola office was transformed with a jungle theme that included a bug-handling experience with snakes and spiders, a photo booth with themed props and sweet treats, and a very special guest on the invite list.

Last year's King of the Castle, Danny Miller, was in attendance to commemorate the special occasion and enjoyed a Q&A with staff, sharing many anecdotes from his time in the jungle.